Strategy & Tools

The hardest calls in a software business are rarely about code — they're about economics. Should you build or buy? Will a Pure AI product stay profitable once token costs scale with every user? Why does your cloud bill grow slower than your user base, and how should that change the way you price?

These articles work through those questions the same way I do with clients: with real numbers, clear models, and the interactive tools to test them against your own assumptions. Less hand-waving, more unit economics you can actually defend in a board meeting.